It’s that
time of year when pundits and poets lob their loftiest thoughts on the
near-term future into cyberspace. Not
wanting to be left out of the melee, I’m offering the trends I’ve been watching
that could have a big effect on local governments…things we ought to be not
only watching, but developing strategies to address. My thanks to Trendwatching.com, The
Economist, The Futurist, About.com, and the Christian Science Monitor for their
insights.
1. In 2014, the economy will grow faster, unemployment will decline, inflation will stay low, and the housing market will continue toward normal YET buying and owning things will increasingly go out of style in favor of renting, paying-to-use, and subscribing, which will have implications for our sales tax-based revenue streams.
Economists
are generally optimistic for small gains in GDP; forecasts anticipate GDP
growth of 2.8% to 3.2%, with unemployment dropping to 6.3-6.6% and inflation
running at 1.4-1.6%, well below the Federal Reserve’s target of 2%. These are all good signs for the economy, and
good signs for local governments.
Borrowing rates will stay low, so infrastructure investments should
accelerate. A long-term view, however,
shows sales tax revenues weakening due to social changes including online
purchasing and the growing tendency to pay for the temporary use of things
rather than buying them. Smart local
governments will begin developing plans to offset revenue losses from weakening
sales taxes over the next few years, and will look for systems to reliably capture
use taxes.
3. Privacy. The Pew Research Center reports that 86% of US internet users have attempted to remove or mask online activities. People want to be served, but not watched. As local governments struggle to engage citizens through electronic and other means, new strategies will be needed to build trust and demonstrate that outstanding, customer-focused service and open, transparent communication can be achieved without undue intrusion. Don’t be frustrated by the reluctance of many citizens to provide electronic information; provide ways for them to customize and personalize their information requests, and document systems that will protect their privacy.
4. The Internet of Things will focus on people. Gartner predicts that the internet of connected things will add $1.9 trillion of economic value to the global economy by 2020. In 2009, there were 2.5 billion connected devices…In 2020, that number will rise to 30 billion connected devices. Cars will soon display a driver’s heart rate and will increasingly warn and adjust for road hazards. Products will link to deliver personalized versions of allergy-sensitive clothing. Headphones with integrated monitors will sense a user’s mood and select mood-appropriate music to play. Online grocery delivery apps will provide pre-packaged grocery bundles so that busy consumers will only have to choose a “lifestyle”, then the products will be selected for them based on historical preferences. What will that world mean to local governments? Increasingly, pressure will be applied to allow for individualized service options based on price, geography, age or other demographics, health, etc., and laws and regulations will be forced to catch up, while still insuring equal access to services for all residents and taxpayers. That analysis and preparation should begin now.
5. Guilt-free consumerism. In a global study reported on Trendwatching.com, one-third of global consumers (2.5 billion people) were identified as “aspirational consumers”; 92% of these people reflect a desire for responsible consumption, and 58% trust their favorite brands to act in the best interest of society. What this means to local governments is that increasingly it will be crucial to demonstrate a commitment to reducing the government’s negative impact on the planet, and likewise to demonstrate a commitment to helping citizens to reduce their own impacts of consumption and other behavior.
All this
means that innovative, well-managed local governments will need to be
increasingly aware of external trends, responsive and flexible in adapting to
change, and will need to build support for change through “moral momentum and
clarity of purpose”, as noted by Randy Pruett in Texas CEO magazine. Your focus on your core mission and purpose
has never been more critical.